* WRITTING AN ATTRACTIVE HEADLINE
Your headline is the *MOST* IMPORTANT part of your site! The first thing they should see is a headline that clearly states the biggest benefit your site has to offer. Your headline should be located at the very top center of your page in a larger font size that naturally attracts attention. And it should tell visitors exactly how your site will make their lives easier... save them money... save them time.. provide additional income... or simply make them feel better. Use bolding, italics, and highlighting to emphasize the main benefits in your headline, so they leap out and grab your visitors' attention.
* CREATE BENEFIT-DRIVEN SALESCOPY THAT WILL COMPEL YOUR VISITORS
TO BUY
Your salescopy has to introduce your product, explain the benefits of using it, and sell potential buyers on the value of your offer. When you write your salescopy, you need to speak directly to your visitors' needs -- and you need to focus on the BENEFITS of using your product (as opposed to your product's features). If you're having trouble telling a benefit from a feature, here's an example: a feature of a product might be "sturdy polished aluminum construction." The benefit would be "lasts longer so you save money on replacement costs."
* FOLLOW ESTABLISHED DESIGN PRINCIPLES
When you're designing the look of your site, choose a simple color scheme and a couple of fonts and stick with them. Nothing looks more amateurish than a mishmash of many different fonts and colors. Also, resist the urge to add textures or use dark backgrounds. People don't come to your site to admire your elaborate design scheme. They want to know about your offer. That's why you need to make sure they can easily read your salescopy. Also, avoid using unnecessary graphics and images. Unless your image is serving a direct purpose (a picture of you, a product shot, etc.), it's going to take attention away from your sales message. Same goes for animation, audio and video.
* INCLUDE A STRONG CALL TO ACTION
Don't make your visitors guess what they're supposed to do on your site. You must give them a strong call to action and tell them exactly what you want them to do!
* ESTABLISH YOUR CREDIBILITY
One of the best ways to establish your credibility is to list your accomplishments, qualifications, and experience -- so long as they're related to your offer. Once you've sold some product and are getting testimonials from satisfied customers, be sure to include them on your site as well.
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