You should report this site to Google. It is expressly against the adsense t&C to encourage anyone to click on ads, or to make reference to them in any such way. reporting this site might well bring down hundreds of other sites with it that this webmaster runs ads on.
This type of behaviour is unprofessional, and is normally done by younger teens who make a few $$ out of it. Their visitors tend to be the same age group, and they see no problem with ad clicking to give the revenue to the webmaster. They do not see beyond, to the webmaster paying for that click, it is not considered.
You really should report any behaviour like this without fail, as we are all paying (although I dont advertise but my clients do) for these rogue sites.
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