Quote:
Originally Posted by vicdigi
We have sites that link to each other - 2 way. A general web directory and a holiday website!
This would seem to throw out all the theories here would it not?
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No it would not throw all the theories out. Why would the fact that you have two sites linking to each other throw out the theories? I am a little lost on that statement
What some people fail to realise is that if google thinks your site is not linking responsibly it might just turn off your link juice,as in NO PR will leave your site. They may not penalise you but they MIGHT turn off any Link benefit.
Linking out CAN harm your site if it is off topic because your links help to theme your site, the anchor text on your page helps theme the page. Linking out to off topic sites weakens your theming and as a result will harm your rankings. it is not a case of 'ooh I linked outoff topic, I will get punished, it is NOT a penalty we are talking about here we are talking about it harming the site.
I have heard it right from the horses mouth in one to one conversation. Google DO devalue reciprocals if they are not done properly IE as indicated previously by myself. Google DO cut off the flow or PR they admitted this with a couple of sites, the most notable being phpbb.com
With regard linking properly, too late too tired. maybe tomorrow
