Then it is a simple maths excersice.
1. set your rates. eg $10
2. discover your conversion rate
3. set your PPC value.
e.g. if you are converting 1:20 @ $10 , then if you are paying more than $0.50 per click it is going to cost you money.
Personally I would offer people an affiliate deal rather than try to attract via PPC.
What keywords are you going to target?
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