AdWords is well worth using for two reasons.
Firstly, if you're selling a product or a service (or someone elses via an affiliate scheme) it can be an excellent source of traffic so long as the numbers stack up (cost per click and average conversion).
Secondly, if you're researching keywords it can be a brilliant way to find out how many times a particular phrase is searched for.
The current issue of .net magazine actually has a voucher in it next to page 99 for £30 of free advertising on Google. What have you got to lose ?
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