I think your argument about text link growing faster and adwords losing could be true in Hungary but I do not think its the case in UK, if anything AdWords will grow even more because I know serveral companies who are already number 1 for many many keywords withing their industry but are still buying adwords in addition to that.
Also there are some industry where the good are seasonal, the need to sell the goods withing say 2 months so they cannot wait till the organic search result is high, they want to sell TODAY! only adwords can bring you that kind of traffic.
But you are righ because I have another client, he spends about £900 per month on adwords and he hired me to get him organic results, I told him it will take about 3-4 months, he agree, when I got his important keywords to the top, he did not stop his adwords ads completely, he just reduce what he spends on adwords by about 70% so at the moment, I really do not see adword declining, its decline will come eventually but not in the next 4 years or so.
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