Maybe I'm completetly wrong but in my opinion the cut of SEO and SEM is an empty heap. SEM means for me only the different paid adverts among the searching results and at other sites.
I think the reall customers of this kind of asvertising programmes are the internet marketing agencies. As far as I know setting an aswords campaign is not so easy thing if you make every effort to be as cost-effective as you can.
According to the online marketing consultant's interpretation the SEO is part of SEM. I understand this because they usually do the two task parallel. I hope this consultants once they will realize that buying text links at selected websites can provide more benefit increasing the cost-effectiveness and the satisfaction of their clients. According to my whole blather the marketshare of the different text links program will grow fast while AdWords loose.
If my version will materialize, I think google will adjust itself to the changed needs, and will substitute it's current paid program into something more saleable.
In Hungary the clients are not really curious about the paid advertising. They all want to be the first among the organic results.
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