your dead right Paul. Page rank is simply a mathematical figure. A bought link to your sports site from business.com homepage plus one or two other PR9 or 10 pages would probably get you a PR7 or 8. But one single link from say the BBC sports section PR3 or 4 page would see you catapulted to the top of the serps.
The simple fact is that a link from such an authority site counts highly, and a site from an on topic page on an authority site is gold dust.
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